The Honda Experience, Montreal, Canada, 2002
Concept – Directing – Script – Production – Installation -
Promotional event/show on the Grand Prix Formula One site in Montreal, Canada, promoting the corporate philosophy of Honda Canada.
The concept staged four immersive multi-media installations presented under four marquees with audio-visual environments integrating more than two hundred television sets, various video projection systems and natural and industrial settings such as: an assembly line, utility vehicles and racing cars, special effects and original sound environments.
Producer: Lambert International
Client-sponsor: Honda Canada
Year of production: 2002
Surface area: 1,700 m2
Attendance: 80,000 visitors/3days
Marc Desmarais, event architect: Logistics
Solotech multimédia: Technical equipment and installation